Free Tip for Cooking-Lager Marketers

Next time you spend $30 million setting up your own private YouTube and securing 5,000 words of rhythmic, measured praise in The New York Times Sunday Magazine, DON’T kill all the hype on Monday with a PATRIOT Act-compliant registration process that demands the real names, locations and birthdates of curious visitors so that they can be verified against United States drivers’ license records. It completely freaks people out.